An unofficial romantic holiday celebrated only in Korea, Kiss Day falls on June 14 every year.
Although Korean vendors have had less success commercializing this particular anniversary in previous years, a few Seoul-based companies and venues have been getting creative.
Cosmetic brand Missha is offering a buy-one-get-one-free lipstick promotion all day, while the recently re-opened River Park at Walkerhill Hotel held a kissing event in its outdoor pool.
In a Kiss Day survey conducted by Bugs Music, an online music website, 18-year-old idol singer IU was voted the female artiste with the most kissable lips.
Breathmints, anyone? 


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